Jul 9, 2009
Twitter is now becomming a necessityfor many people and companies who belive that marketing thwough twitter can help them increase their sales, and establish a relation with their clients. Many companies are now switching to twitter for small,fast and secure messaging. But Twitter is now confronting a problem which emails had.
As Twitter has evolved over a period of time ,Twitter users started using hashtags – a # followed by a unique bit of text – to help them follow conversations.And these hash tags are increasingly being used to spam. This abusing of hash tags might just proove out to be the Achilles heel for Twitter which is known for opennes(which has resulted in its exponential growth).
Twitter co-founder Biz Stone has accepted: “We don’t filter out offensive content from search. There’s a bug involving hashtagged words with more than 16 characters.”
Upscale furniture maker Habitat was caught out last month when marketers working for the company used hashtags, even ones related to the disputed Iranian election, to promote its “totally desirable Spring collection”. Twitter users cried foul, and Habitat apologised.”
[Source:Guardian]
Social media blog Mashable wrote: “Trending topics are a great way to find out what’s hot in the Twitterverse, but they’re also a haven for malicious hackers and spammers.”
Though Twitter has censoring techniques but these are not fruitful in case of spams. Twitter might have to change its strategy ,a simple strategy as marking of emails as spam was adopted for emails can be a good example.
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