Palm pre the closest competitor for the iPhone recently recieved a setback from Apple when Apple updated its itunes , the only purpose to fix a loop hole which was exploited by devices posing as Apple products. This was however expected since Pre is closest competitor to the iPhone( not to mention cheapest in usage)
Apple would take every step to discourage its sales.Pre programmers who were happy to exploit the hole were not only disappointed but Pre also lost one of its strongest feature.
However in another tale of events between the Apple and the Microsoft, Microsoft’s ads which show mac as an expensive and a lavish item not for common people ,Microsoft recieved a call from Apple’s legal office on removing these portions ads.Microsoft’s CEO, Steve Ballmer, claimed that this campaign has rattled Apple. “All of our research shows that our ‘I’m a PC’ ads, [which] talk dramatically about the price of Macintoshes, work quite effectively,” he said. “We’ve gained market share quite effectively against Apple over the past six to nine months.”
Well, he would say that, wouldn’t he? But his colleague Kevin Turner reported that “two weeks ago we got a call from the Apple legal department saying, ‘Hey, you need to stop running those ads, we lowered our prices.’ They took like $100 off or something. It was the greatest single phone call that I’ve ever taken in business.” So, Turner went on, “we’re just going to keep running them and running them and running them.”
The comparison is straight where Pre has a small share in smartphone industry compared to Apple iPhone , and Apple has a small share in the Computer industry compared to Microsoft.
On one hand Apple tries to discourage its competitor pre it recieves the same response ftom the Microsoft .