FriendFeed the social media tracker is now owned by Facebook . Friendfeed which was started in 2007 by ex-Google employee’s introduced an innovative way wherein one can connect to feeds from different websites(Social media content) and use it for easy skimming of the latest updates.

This might prove out as an effective acquisition for Facebook which has been showing trends of shifting to real time social broadcasting.

“Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and chief executive.“As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”

“The FriendFeed team is extremely excited to become a part of the talented Facebook team. We’ve always been great admirers of Facebook, and our companies share a common vision,” FriendFeed said in a blog post Monday. “Now we have the opportunity to bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world and to work alongside Facebook’s passionate engineers to create even more ways for you to easily share with your friends online. “

[source:Nytimes]

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